Have you ever heard of a low barrier offer (LBO)? Simply put, it’s a marketing tactic to get you through the door of a business by offering you a deal so low you would be crazy to turn it down.
In the fitness world, they look something like ‘Your First 30-days for $30.’
Seen one of these before?
To potential clients, it appears to be a no brainer. The idea of joining a gym for next to nothing is an enticing one.
To us, it raises a red flag.
You see, the point of an LBO is for a business to get as many people through their doors as possible. While great for the business it often comes at the expense of the client who inevitably sees a drop in the quality of service due to all the new customers the business now has to manage.
The reason we don’t offer LBO’s is that we believe that more isn’t better. We believe that better is better.
When we meet with potential clients we do so through the lens of a help first mentality. What is the best thing we can do for our clients? Is it to lump them into a group with 50 people and hope that 20 stays or is it to give them the personal attention that they each deserve to ensure that they are getting the most out of the time and money they invest in ourselves?
At, Arsenal we choose the latter. We work with clients on an individual basis to set them on the path to accomplishing their goals and changing their lives before placing them in a group setting.