I meet with dozens of people each week who all have a problem that needs to be solved. These problems can range from training for a 5k, wanting to lose a few pounds to get ready for a wedding, or needing to lose 100lbs or more to completely change their lives.
When new clients walk through our doors they ask, “what do you do here?” In the past, my answer has been we offer group classes, personal training, and nutrition coaching. Today, when a new client walks in I say, “we solve your problems.” We do this by developing specialized programs based on fitness and nutrition coaching to offer an elegant solution to each of our client’s needs.
You see, I believe that simply giving someone the tools they need to be successful is not enough. They need to be taught how to use those tools properly to see true change in their lives. Take me for example, if I needed to build a home and someone placed all the tools and material I needed in front of me it would take years for me to figure out and once complete I am sure it would not be pretty.
Building a new foundation of health and wellness is no different. You are presented with tools every day on the internet, in magazines, and on TV. If you have a membership to a gym like Planet Fitness you have access to all the tools you need to be successful, but knowing when to use them and how to use them properly is much more important.
At Arsenal, we teach you how to use the tools we place in front of you by also giving you the professional coaching needed that will allow you to truly be successful.
When a new client walks through our doors the first thing we need to do is listen to understand their unique problems and circumstances. Once understood it is our job to provide the prospective client with an actionable plan that will get them from point A to point B. These plans are always some combination of group classes, personal training, and nutrition but they will each always have ongoing coaching to keep you accountable and motivated throughout your journey.